The Tall Tale
Stories stretched just past believable ~ exactly how we like them.
The Daily Fib
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A Rose Is a Rose, and a Donkey Is Always a Donkey
James @
Gertrude Stein once wrote that a rose is a rose is a rose. We took that line, swapped the flower for a barnyard favorite, and built the Limited Edition collection around it. Everything here is a donkey, every donkey is dressed for work, and every one of them is a small study in the same timeless truth: you can put a tie on it, comb its hair and hand it a title, and it will still be exactly what it is.
Latest Articles
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35% Off, Full Strength: A Tour of the Collection
James @
Somewhere out there, a man once looked at a camera and explained that the crowd was the biggest in history while the photo behind him showed a gentle scattering of folding chairs. I think about that a lot. Not because it was shocking (nothing is anymore) but because it was theater... and theater deserves a review. That is more or less why the 35% Off collection exists. -
Soft Shirts, Hard Truths
James @
I sat through another week of podium theatrics so you didn't have to, and I can report that the truth is still out there... it has simply been asked to wait in the lobby. We can't fix the podium. We can dress for it. A fresh round of Everyday Supersoft T-Shirts just went live on the shop, and every design says the quiet part out loud (in something softer than the quiet part deserves). -
Inside The Spin Room, Where the Twirling Finally Stops
James @
I have sat through enough press briefings to know the choreography by heart. A question goes in, a pirouette comes out, and everybody applauds the footwork so loudly that nobody notices the question is still standing there, unanswered, holding its coat. At some point you stop being annoyed and start taking notes. That is how The Spin Room was born.